. This appeals to the person’s desire to be part of an elite group, for approval and recognition. I feel like I'm in a better position to produce more efficient sales … Did you craft the best possible headline for your letter? The ultimate sales letter is the one that is attaining its purpose. Which of the ten did you decide to emphasize? Here’s the scoop: This book looked kind of iffy when I first picked it up, but it was a very quick Saturday read. 50 Tips and Insights About Productivity, Happiness, and Life. Did you make your copy personal and conversational (not institutional)? Also known as “Scarcity” (See Influence by Robert Cialdini). Write Well to Sell Big! Were you able to appeal to the ego of your buyer? Did you choose words carefully, consider options of one word versus another, and create high-impact phrases? Is there a built-in bias to the way they make decisions? Filled with useful tips and techniques, Dan S. Kennedy's book is a handy guide to writing sales letters that boost your sales. Write these items down in order of priority. “Always enter the conversation already occurring in the customer's mind.”, “Do not arrive as an interruption or disruption, attempting to divert your reader's attention from the object it is focused on, fighting to interest him in something different from what he is already, at this moment, interested in. While the first edition of The Ultimate Sales Letter is well over 20 years old, it was the first book my business coached suggested I use when I was ready to write my first sales website. As a marketer, I know that I can stand out even more if I can add this particular skill. One of the simplest ways to strengthen a headline is attaching a “flag.” The Flag is brief, as brief as a single word, stuck on the front of the headline, to reach out and grab the attention of certain specific prospects, by telegraphing that the message is specifically for them. We might then show the huge bulk of other foods you’d have to consume to get those same nutrients and benefits—all to turn that little apple into a huge “bulk” of benefits and value. Were you able to incorporate intimidation into your call to action copy? Soft cover. (function(){var g=this,h=function(b,d){var a=b.split(". You can strengthen your guarantee by linking it with a premium (free bonus gift). You can divide recipients into two personality extremes: the impulsive and the analytical. Did you use an interesting story about yourself? books, thirteen business books total; a serial, successful, multi-millionaire entrepreneur; trusted marketing advisor, consultant and coach to hundreds of private entrepreneurial clients running businesses from $1-million to $1-billion in size; and he influences well over 1-million independent business owners annually through his newsletters, tele-coaching programs, local Chapters and Kennedy Study Groups meeting in over 100 cities, and a network of top niched consultants in nearly 150 different business and industry categories and professions. Although it was written for direct mail, its lessons are evidently applicable in the internet marketing arena. Refresh and try again. Were you interesting and entertaining? “Always enter the conversation already occurring in the customer’s mind.” — Robert Collier (also known as “The Collier Principle”). If you like The Ultimate Sales Letter, you may also enjoy the following books: ...and I’ll show you how to live better and work smarter—faster than you ever thought possible. Instead, align yourself with the subjects already possessing his attention, the matters already garnering his interest, the self-talk conversation already occurring in his mind, and the conversations he is already having around the water-cooler at work or at the kitchen table at home with peers, friends, and family.”, Mariah Carey Is Telling Her Own Story (and Recommending Books). Read "The Ultimate Sales Letter 4Th Edition Attract New Customers. The Ultimate Sales Letter, 4th Edition: Attract New Customers. Kennedy’s “10 Smart Market Diagnosis and Profiling Questions”. Let us know what’s wrong with this preview of, Published The executive summary is the most important part of the entire proposal. Your Video Sales Letter to Shoot Your Client's Sales Through the Roof" ... or words to that effect. This puts the “who is this for?” ahead of what is being advertised and sold (if you’re writing online, Brian Dean discusses doing this for. A useful guide to writing sales copy. This is really geared toward offline marketers but onliners can use it too. Another form of flagging is to focus on the “ill to be cured” or “problem to be solved.” This is usually best done by posing a question, as in these examples. You also enhance your credibility. Did you develop and present a strong guarantee? The Ultimate Sales Letter, 4th Edition: Attract New Customers. The Ultimate Sales Letter reviewed by Tevin Gongo Really good introduction to copywriting. Demonstrating ROI puts you in the position of “selling money at a discount.”. Dan S. Kennedy. My reference book whenever I write sales copy. "),c=g;a[0]in c||!c.execScript||c.execScript("var "+a[0]);for(var e;a.length&&(e=a.shift());)a.length||void 0===d?c[e]?c=c[e]:c=c[e]={}:c[e]=d};var l=function(b){var d=b.length;if(0